Create two consumer profiles for a fictional client.
You are free to choose the client and the product.
List the things that you think are important to include in a consumer profile and show your research.
In this Lesson Task I choose “ GO FOODS” shop for my fictional client and the product is food.
The two consumer profiles are Erik and Anne
The important list that should include in a consumer profile:
- Demographic
- Occupation
- Behavior
- Interest
- Problem
source
https://www.slideteam.net/customer-profile-showing-goals-motivations-key-strategies-occupation.html
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