Customer Profile

Create two consumer profiles for a fictional client.
You are free to choose the client and the product. 

List the things that you think are important to include in a consumer profile and show your research.

In this Lesson Task I choose “ GO FOODS” shop for my fictional client and the product is food.

The two consumer profiles are Erik and Anne

The important list that should include in a consumer profile:

  1. Demographic
  2. Occupation
  3. Behavior
  4. Interest
  5. Problem