Market Your Website

Now that you have built and tested your website, I would like you to market it. Let’s say that your budget is NOK 10 000 (or 1800 $ US). Please do the following:

  • Do some research on what advertising costs. You could for instance contact your local newspaper, print shop and other websites.
  • Make a detailed list of how you would market your website. Remember to keep your budget in mind.
  • What if you had double the budget? Come up with a second marketing strategy, this time with NOK 20 000 at your disposal. (3600 $ US)
  • Come up with a viral idea. It doesn’t have to be a video; it can be guys dancing at the airport in gorilla suits. You can use ANYTHING that is at your disposal. Be creative!

Answer:

  • I did some research on advertising cost in a local newspaper. I have found some general pages about online advertising cost.
  • As this is an advertisement about tourism, I have chosen only to do online ads because this is the best way to reach out to travelers from difference places.

List for budget Kr 10 000:

SEO: kr 4000

Facebook ads: kr 3000

Google display ads: kr 3000

List for budget Kr 20 000:

SEO: kr 4000

Facebook ads: kr 3000

Google display ads: kr 2500

Instagram: kr 2500

Short video: kr 8000

  • To come up with a viral idea. I would like to make a video with the beautiful places to visit in Bergen and what to do there. Because my website is about visiting Bergen.I would also include the places to stay and food on the video and have a good music on the video. I think this would work well to attract people to come visit Bergen.

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