Practical Assigment ( observation and analysis )

Develop a name for a dog food product. Design a logo for this product, using full colour. The logo must contain a main visual and typography. (Use the “People Saving Pets” logo as a guide – this does not mean your design should be the same, it is simply an example.) Follow each of the fundamental steps outlined above, in that sequence and take note of what needs to be handed in as you progress through these steps:

  • Exploration – Use sketching techniques to draw thumbnails and hand in your thumbnails as scanned PDFs.
  • Focus – Highlight three of the thumbnail ideas that you consider the best options and state why. Hand in an A4 with visuals of the three chosen thumbnails; include reasons for choosing each of these three options.
  • Construction – Use sketching techniques and redraw ONE of your chosen concepts until you’ve reached a conclusion on a successful logo. Hand in your drawings as scanned PDFs.
  • Testing – Experiment more with your favourite options from Step 3 and ask the opinion of a few people. Hand in examples of the logos shown to people and write their feedback or opinion on each.
  • Refinement – Choose your final design and execute it in Adobe Illustrator, along with the name of the product. Hand in your final logo as an A4 PDF.

  1. Exploration – Use sketching techniques to draw thumbnails and hand in your thumbnails as scanned PDFs.

2. Focus – Highlight three of the thumbnail ideas that you consider the best options and state why. Hand in an A4 with visuals of the three chosen thumbnails; include reasons for choosing each of these three options.

I think these three are fit good for the dog food logo because they look cute, the logo can show the feeling like this is food for dog and they look good design.

3. Construction – Use sketching techniques and redraw ONE of your chosen concepts until you’ve reached a conclusion on a successful logo. Hand in your drawings as scanned PDFs.

4. Testing – Experiment more with your favourite options from Step 3 and ask the opinion of a few people. Hand in examples of the logos shown to people and write their feedback or opinion on each.

Feedback from people: They said the logo look good but they don´t like the writing on the side and they don´t like the font.

Feedback from people: This one is the one that most people like. They like the design, they said the design look nice and clear. They like the font writing under logo and they like the font style, they said this font look fit with the logo.

Feedback from people: This one many people like also. They said the logo look nice and very cute. But its look little bit messey.

Feedback from people: This one is the one that people don´t like. They said they don´t like the dog face turn to other side and the text is too small.

5. Refinement – Choose your final design and execute it in Adobe Illustrator, along with the name of the product. Hand in your final logo as an A4 PDF.

FINAL DESIGN

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