- Visit a popular store, like an Apple reseller, Nike, Levi’s, H&M or Ikea. The brand should be well-known and you must visit a shop where their products are being displayed or distributed. In smaller towns you may not have access to these stores, in this case you will need to find a section showcasing these items and view how they are displayed or laid out. Before going to the shop, determine the following about their brand identity and, once at the shop, evaluate how they remain true to their brand identity or how they do not. How is the brand identity enhanced (or perhaps, not expressed) at the point of customer interaction? Hand in a write-up with photos of the following:
- What brand identity element are they using in their logo (e.g. abstract mark or word mark)?
- What do you think their brand ideal is?
- How do they remain true to their brand ideal within their shops?
- Evaluate the customer experience according to the brand ideal. (For example, if the brand ideal is “innovation”, do you get a sense of that ideal when you visit the outlet?)
Evaluate the visual display of the products according to the brand ideal. (For example, if the brand ideal is “value”, is this expressed in the way they display the products?)
For this lesson I choose to write about IKEA. I have research the information from internet and some information that I write here is from my own experience that I have about Ikea. All of the pictures that I put here, I have take all of them from the internet because now it is Coronavirus problem and all shop are close. That´s why I can not take real pictures from the shop by my self.
- What brand identity element are they using in their logo (e.g. abstract mark or word mark)?
The brand identity element that IKEA use for the logo is word mark.
Origin of the name IKEA
I = Ingvar, which is his first name.
K = Kamprad, his surname
E = Elmtaryd Eltrad is the name of his farm.
A = Agunnaryd Agunnaryd name of the village or village administration center where he lives
Together it became the name “IKEA”, and the yellow and bright blue colors were the colors of the Swedish flag.
- What do you think their brand ideal is?
Ikea brand idea is making cheap products that everybody can buy. The products are also nice and ok quality. Ikea have made many different products that focuses on many different rooms in the house. Ikea has also products for kids so the kids can have good development. Ikea also has an environmental policy so people believe that their products will not destroy the environment of our planet.
- How do they remain true to their brand ideal within their shops?
While walking though Ikea, you can see absolutely everything a householding needs. Ikea sets up everything into sections for example: kitchen, bathroom, bedroom and living room and so on.
So, if you need something for your bedroom, you can just walk along until you get to the bedroom section. All the Ikea shops has for many years been built up, so you have to walk through the entire shop. When Ikea shows absolutely everything they have, it is very likely that you will end up buying something that you were not thinking about to buy. All ready early on Ikea wanted to show all they could to prove that the quality of the products were good compared to the price so sceptics could see that is was not cheap things and bad quality.
- Evaluate the customer experience according to the brand ideal. (For example, if the brand ideal is “innovation”, do you get a sense of that ideal when you visit the outlet?)
Ikea has to be one of the best shops in the world. It has something for everybody. Family shopping can very often be a difficult thing because kids very often have problem when shopping. Here they can have their time in the children section, they can be set of in the play area or they can sit down and watch cartoons.
Ikea wants you to stay in the shop as long as possible. The longer you are there the more things you will buy. They have snack area where you can buy hot dogs, pizza or other small snacks. They have also cafeteria where they serve sandwiches, dinners and desserts. Most people know about the worlds famous Ikea meat balls.
Ikea shops are built so you have to walk through the entire shop following arrows on the floor. With big easy to read signs about products and prices wherever you are.
Evaluate the visual display of the products according to the brand ideal. (For example, if the brand ideal is “value”, is this expressed in the way they display the products?)
Ikea sets up their products in a way that everything in a simple way is easy to see, touch and try.
Source
https://maanow.com/เรื่องน่ารู้/216-ประวัติ-ikea.html
https://www.dezeen.com/2019/04/25/ikea-logo-redesign-seventy-agency/
https://www.ikea.com/ca/en/rooms/kitchen/bodbyn-grey-kitchen-guide-pub66f797a2
MAIYA´S GRAPHIC DESIGN 
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